• Sign up for PDEdit Insights, our monthly newsletter full of helpful tips for IT marketers. 
• Download “How to Write White Papers for an IT Audience,” a white paper by Paul Desmond, president of PDEdit.

PDEdit Insights Newsletter

PDEdit insights is a mix of original content and fodder collected from around the Web, all intended to help IT marketers reach their target audience.  In writing the newsletter, Paul Desmond, president of PDEdit, draws on his more than 20 years of experience in writing for an IT audience to offer advice on how you can more effectively connect with this target group.  At a frequency of just once per month, it won’t overload your in-box.

How to Write White Papers for an IT Audience
You go to plenty of trouble and expense to produce a white paper and get it into the hands of promising prospects. After that, you depend on the quality of the paper to entice the reader to want to learn more about your product or service. Every time the paper fails in that endeavor, you may well lose a promising lead - and an important piece of your marketing plan.

The goal of this white paper is to make sure that you never suffer that fate. Download this paper to learn the crucial steps to producing effective white papers for an IT audience, including:

• Defining your target reader
• Choosing an appropriate topic
• Setting the right tone
• Ensuring you offer something of value
• Creating a visually compelling package
• The steps required to get the job done, either in-house or using a third-party writer.

Learn how to produce white papers that consistently hit the mark. Just fill out this form to download, "How to Write White Papers for an IT Audience," by Paul Desmond. While you’re at it, sign up for the PDEdit Insights newsletter.