

No matter the project, PDEdit's value proposition remains the same: We stand ready to do all the work, from story conception to design production, turning over to you a print-ready product. Or, if you've got your own in-house design team, we're happy to handle just the writing. Either way, we'll craft quality content that will help you get your message across to your target audience.
Not sure how best to get that message across? Our consulting services can help you decide.
IT buyers rely on white papers to educate themselves before making a buying decision. PDEdit produces white papers that do just that: educate. Our editors work with you to explain your technology, market position and value proposition in clear, concise language that customers readily understand, appreciate and use.
One of the most effective ways to explain the value proposition behind your products and services is to let your customers tell the story. PDEdit helps you produce customer case studies suitable for the Web, company brochures, trade show distribution or any other format. Just give us the customer contact info and we'll do the rest, from conducting all the necessary interviews to crafting an attractive layout for the finished product.
Planning a Web site update? (Isn't everyone?) Let PDEdit help you with the heavy lifting involved in wordsmithing your pages to find just the right tone and level of detail. Whether you need just some text for a few additional pages or a complete overhaul, with expert design and technical services, we can help.
PDEdit has produced high-quality advertorials for clients ranging from Cisco and Nortel to Symantec and Sprint. We know your audience and can help you craft concise, easy-to-read pieces that ensure readers firmly grasp your value proposition.
Highly targeted sponsored supplements are an excellent way to explore the various angles of a specific technology or trend. PDEdit can handle all facets of supplement production: content planning, writing, editing, photography and design. With our stable of writers, editors, photographers, graphic artists and designers, we can bring specific expertise to bear on any IT or business topic. Whether you are an IT publication looking to outsource supplement production, or an IT product or service provider that wants to produce and/or place a supplement, PDEdit can help.
Paul Desmond's editing experience translates neatly to producing custom magazines that require writers, editors and designers to all work together. He'll help hone the message for each issue and each story, then choose the best writers and designers to execute on the vision. Paul has served as executive editor of custom magazines including Microsoft Executive Circle and F5World, and written articles for many more, so he knows what it takes to produce a quality custom magazine that IT executives will want to read.
Perhaps you've got a critical editorial project that doesn't fit neatly into any given category. PDEdit handles all types of editorial work, from product brochures to marketing collateral. If the job hinges on producing quality editorial for an IT or business audience, PDEdit can help. Contact us for a custom quote.
Paul Desmond is also available to work with you and your team to devise strategies for effectively communicating your message. With his years experience serving the IT print, Web and custom publishing market, Paul knows IT readers, what they read - and what they don't. Paul can help:
- Business publications add technology content.
- IT vendors bring their message to an IT or business audience
- IT vendors work more effectively with the press.

|
|