Lots of companies produce content for inbound marketing efforts. Few – if any – can claim the deep expertise in IT that PDEdit can. Paul Desmond, the founder and principal of PDEdit, has been focused on writing and editing for an IT audience for more than 25 years. He has served as an editor for leading trade press publications including Network World, Redmond and Redmond Channel Partner. In 2002 he formed his own company to serve that same IT audience.

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PDEdit was originally focused on producing content for IT companies – white papers, case studies, custom publications and the like. PDEdit Inbound Marketing takes that effort to the next level by offering complete inbound marketing services. We help clients attract traffic to their web sites, turn that traffic into leads, convert leads into customers and provide analytics to continually fine-tune the program.