PDEdit Inbound Marketing Services

Services

Delivering custom content & marketing solutions for IT vendors

Content Development

A successful inbound marketing program is built on quality content. We’ll help you produce a steady stream of blog posts, white papers, case studies, webinars, email campaigns, press releases and more. You’ll have content that’s appropriate for each stage of the buying process, so you can consistently attract new visitors and ensure they return often.

Lead Conversion

Converting leads into customers requires nurturing, meaning consistently giving visitors the type of content they’re looking for depending on where they are in the sales process. PDEdit offers all the tools you’ll need, including email marketing programs, list segmentation and, of course, content production.

Editorial Calendars

Great content doesn’t just happen; it needs to be planned. PDEdit will work with your team to create an editorial calendar that ensures you’re producing the right content at the right time given your marketing initiatives and product goals.

Consulting & Education

PDEdit can work with your team to create a sound content marketing plan, including a thorough assessment of the content you’ve got on hand. Drawing on his decades of experience, Paul Desmond can also help educate your content team and subject matter experts on how to write compelling blog posts for an IT audience.

Lead Generation

Consistently updated content will attract visitors to your web site while compelling landing pages and offers for additional content will convert them into leads.

Search Engine Optimization

All of the content PDEdit creates includes relevant keywords to ensure your site consistently ranks high in search engine results. We can also conduct competitive analyses to show where opportunities and challenges lie.